How to communicate in a crisis?

How to communicate in a crisis?

 

No organization is immune to challenges, disasters, or misunderstandings that can crush years of progress in a few moments.

As an organization or company, you can be successful and respected one day and the next day, you may find yourself in the spotlight for all the wrong reasons. Mistakes, misunderstandings, accidents, natural disasters, or catastrophes can strike at any time and damage the reputation that you’ve worked hard to build over the years.

Queries and comments are starting to cancel each other out. Moreover, every word you say – or withhold, or don’t say in time – can make a big difference to the course and outcome of the storm, its impact on the company’s or organization’s image, reputation, and future performance. Your partners, lawyers, experts, various public figures – everyone seems to know better than you what is happening and what should be done, but no decision seems to be the right one.

Do you know what you would do first, how you would do it, and who you would talk to, if a thunderstorm suddenly came out of the blue?

Crisis communication training

 

This training focuses on how to communicate with the media, employees and customers of a company or organization, institutions, the public and other target groups in a crisis. The training uses a simulation approach: a unique scenario is used to simulate an extraordinary situation, while participants discuss the situation and make decisions – what would they do in this crisis?

After this training you will:

  • Know your own and your organization’s team’s strengths and weaknesses when faced with potential crises
  • You will be able to plan crisis management and communication actions and measures under complex conditions
  • Understand the principles of public and media relations in a crisis
  • You will be able to anticipate the necessary measures to increase the organization’s resilience to potential crises
  • You will be able to remain poised, coherent, calm, and focused under difficult conditions

 

Lecturers

Balys
Narbutas

Public speaking coach, lecturer, head of training at the agency “Fabula Rud Pedersen Group,” and communication consultant. He has been working in the field of public communication since 2002. Having held positions as a journalist and later as a press officer for one of the parliamentary factions, Balys joined the agency’s team in 2007, where he became involved in training and consulting activities.

He is the author and implementer of many complex development programs, a communication and public speaking expert, and regularly conducts training sessions and provides consultations for employees of various organizations, company executives, and public leaders.